Jun 21, 2011

Gender Greatly Influences Content Of Tweets

Until recently, no one had studied how the gender of a user determined the subject of their tweets on the popular social network, Twitter.

A study conducted by the Language, Interaction and Computation Laboratory at the University of Trento in Italy looked at the daily patterns of life in Twitter messages (tweets), and was presented on Tweetolife.com via graphs highlighting the differences in the contents of tweets according to the gender of the users and time of the day.

The said study was conducted between November 2009 and February 2010. Over 1 million tweets were taken into consideration while carrying out the study. The tweets were then classified into two sections male and female, based on the first name of the user.

When the tweets were analysed to find out which words or phrases were used more frequently by males and which were used more frequently by females, the analysts found some interesting trends.

When are most tweets about Justing Bieber posted?

While these figures might seem mildly interesting or amusing, they actually could help marketers decide how and where to target audiences based on interest and demographics.

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